Starbucks Launches Holiday Themed Drink

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Starbucks Launches Holiday Themed Drink

Maddy Chen and Ellie Hamashima

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The Irish Cold Brew is a new holiday-themed drink that has made its way into Starbucks stores as of Tuesday, December 3. 

This drink is made with cold brew coffee and topped with Irish cream syrup, vanilla foam and a dash of cocoa powder. The foam can be substituted for other milk options including almond, coconut, and soy. The price for a grande is between $4.45 and $4.75. 

Erin Marinan, the product developer for Starbucks, was inspired by memories of her home in Ireland when she was creating the drink. She thinks the flavors of vanilla, cocoa, and Irish brew perfectly complement one another to make a festive beverage. Marinan says, “I think about that customer who’s in the middle of work or shopping, and this will help get them into the holiday spirit for the rest of the day.” 

Customers who have gotten the chance to try the new drink have voiced their thoughts. Kat Thompson says, “The Irish cream syrup is aromatic without being cloying- a toothsome offering that’s easy to drink… It is creamy and subtly sweet on top, while bitter and balanced beneath the cloud of foam. This is a drink the Grinch would like.” 

Why release a cold drink in the middle of the winter? According to CNN, Starbucks cold drinks have become increasingly popular, making up more than half of the companies’ sales in 2018, evidently because many teens enjoy this drink as an alternative to soda and other energy drinks. Marinan also says, “Cold foam has been key for us from the innovation side of product develop” as “it’s adding a little bit of flavor in a way that’s unique to Starbucks.” 

Some more Starbucks drinks to try this holiday season include: Peppermint Mocha, Toasted White Chocolate Mocha, Caramel Brulee Latte, Chestnut Praline Latte, and Eggnog Latte, which can all be prepared hot, iced, or as a Frappuccino. 

Also, Starbucks has announced the Happy Hour promotion. Every Thursday of this month from 2-7 pm, there will be a buy-one-get-one-free deal on all handcrafted beverages, that are grande or larger. This includes the new Irish Cold Brew! All you need to do is have the Starbucks app and the offer will automatically be available. This drink is only around for a limited time, so grab it quickly before it’s too late.